About Us

Applied Behaviour Analysis is a scientific approach to understanding human behaviour and how people learn. Research suggests that interventions and teaching strategies based on this science can be effective in helping people with developmental delays learn valuable language, communication, play, and self-help skills, while reducing less adaptive behaviour such as aggression, property destruction, and self-harm. Behaviour analysts use objective and systematic data collection to ensure that interventions and teaching strategies are effective, address the unique needs of the individual, and are liked by the people they work with.

Behaviour analysis in the UK is regulated by the UK Society for Behaviour Analysis (UK-SBA). If you would like to learn more about behaviour analysis and its evidence-base, you can find more information on the UK-SBA website.